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Welcome to the Stanford Sites 4.0 User Guide. 

Add Google Analytics Tracking ID

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A Google Analytics tracking ID is a unique identifier that allows Google Analytics to collect data when inserted into a website. After creating your Google Analytics account, simply copy the tracking ID and add it to your Stanford Site.

  1. Navigate to Configuration > System > Site Settings:
  2. Add your tracking ID in the textbox labeled Google Analytics Account:
  3. Click save.

Google's Universal Analytics has been retired

Google announced that Universal Analytics properties stopped processing data on July 1, 2023 (October 1, 2023, for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Learn more about Google Analytics 4.

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