Add Google Analytics Tracking ID
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A Google Tag ID is a unique identifier that allows Google Analytics to collect data when inserted into a website. After creating your Google Analytics account, simply copy the tag ID and add it to your Stanford Site.
- Navigate to Configuration > System > Site Settings:

- Add your tracking ID in the textbox labeled Google Analytics Account:

- Click Save.
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Marketing and Analytics
Stanford Sites provides support for many third-party marketing and analytics tools, including social media sharing, Google Analytics, and more.
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