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Add Google Analytics Tracking ID

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A Google Tag ID is a unique identifier that allows Google Analytics to collect data when inserted into a website. After creating your Google Analytics account, simply copy the tag ID and add it to your Stanford Site.

  1. Navigate to Configuration > System > Site Settings:
  1. Add your tracking ID in the textbox labeled Google Analytics Account:
  1. Click Save.

Related Topics

Stanford Sites provides support for many third-party marketing and analytics tools, including social media sharing, Google Analytics, and more.