Manage Branding and Logo Options

Stanford Sites comes with a number of options to support appropriate branding and logo placement.

A site’s signature lockup is a combination of the Stanford wordmark with an individual school, official department, administrative unit, institute, center, or lab name. This signature lockup will appear in the top left corner of the site's main header and footer. The lockup for the main header and footer are configured separately to allow for more customization. 

Learn more about Stanford logos and branding at Stanford's Identity Guide

The default lockup contains the Stanford wordmark and your site name, all on one line:

If desired, site owners can replace the default Stanford lockup logo with a custom logo.

Note: The Stanford header and footer are not included in the minimally branded subtheme. Learn more.

Selecting a signature lockup option

Most lockup options follow a pattern similar to what is shown in the image below.

Selecting main header signature lockup 

1. In the administrative toolbar select Manage then hover over Configuration > System. 
2. Click on Lockup Settings.
3. To use the default lockup, check the box next to “Use Default Lockup”. Otherwise, uncheck the box and continue to the Lockup Options section.
   • Note: If you choose the default lockup, you can still update your site name if needed.
4. Within the Lockup Options section, select your desired option.
   • Based on your selection, the page will generate the related fields to fill in your information.
5. After the lockup options are configured to your liking, click Save.

Selecting local footer signature lockup 

1. In the administrative toolbar select Manage then hover over Configuration > System > Local Footer to be directed to the local footer configuration page.

2. Click Local Lockup to expand that section: 

   
3. To use the default lockup, check Use Default Lockup. Otherwise, uncheck the box.
   • Note: If you choose the default lockup, you can still update your site name if needed.
4. To use the default logo (the Stanford wordmark), check Use the logo supplied by the theme. Otherwise, uncheck the box and upload your custom logo image.
5. Within the Lockup Options section, select your desired lockup option.
   • Based on your selection, the page will generate the related fields to fill in your information.
6. Add your desired link in the Link field if you want the logo to go somewhere, like the homepage. 
7. After the lockup options are configured to your liking, click Save.

Signature lockup options

Logo only

This displays only the logo.

Option A: Lines 1, 5-bold, uppercase

This is the horizontal - multidisciplinary, or long school name plus unit logo. 

Option B: Lines 1-small letters, 2

Option D: Lines 1, 3

Option E: Lines 1, 2, 3

Option H: Lines 1, 3-regular, 4

Option I: Lines 1, 3, 4

Option M: Lines 1, 2 Large

Option O: Line 4

Option P: Lines 4, 1

Option R: Line 5

This is the vertical - unit logo.

Option S-stacked: Lines 4, 1-small letters, 2

This is the vertical - school + unit logo.

Option T-stacked: Line 4, 1-small letters, 2, 3

This is the vertical - school + unit + level logo.

Changing the logo image

The logo supplied by default is the Stanford wordmark. If desired, site managers can replace this default with a custom signature logo. 

Changing the main header lockup logo

1. In the administrative toolbar select Manage then hover over Configuration > System > Lockup Settings.
2. Navigate to the lockup config page and scroll down to the Logo Image section.
3. Uncheck Use the logo supplied by the theme.
4. Upload a custom logo image (must be under 4MB) and provide alternate text.
5. Click Save.

Changing the local footer lockup logo

1. In the administrative toolbar select Manage then hover over Configuration > System > Local Footer to be directed to the local footer configuration page.
2. Click Local Lockup to expand that section.
3. Uncheck Use Default Lockup.
4. To use the default logo (the Stanford wordmark), check Use the logo supplied by the theme. Otherwise, uncheck the box to use a custom logo.
5. Within the Upload logo image section, upload your desired logo image (must be under 4MB.)
6. Click Save. 

Troubleshooting

What are the ideal dimensions for a logo?

It's recommended to use a logo size of 150px by 45px. Read more about Common image sizes on Stanford Sites.