Use Google Analytics on your site

A Google Tag ID is a unique identifier that allows Google Analytics to collect data when inserted into a website. After creating your Google Analytics account, simply copy the Measurement ID and add it to your Stanford Site.

1. Navigate to Configuration > System > Site Settings:

   

2. Add your tracking ID in the textbox labeled Google Analytics Account:

   
3. Click Save.

More about using Google Analytics on your site

We only recommend using an analytics package on your site if you plan to use the information you collect for reporting to information your content strategy. A few items to note:

• Stanford Sites Google Analytics setup only tracks site visitors, not site editors. The traffic from editing your site while logged in is not sent back to Google.
• Starting with release 5.4.0, the cookie dropped by Google Analytics has your site's URL as the cookie domain.
• Starting with release 5.4.0, the cookie dropped by Google Analytics has a 6 month lifespan.